A TPO solution is an analytics and predictive planning technology tool. TPO  brings together POS, shipment, and spending data to measure the ROI of a promotion. TPO automates post-event analysis, reveals smoothed baseline visualizations, and keeps tabs on your brand's quantifiable KPIs.

TPO includes both predictive and prescriptive promotional planning functionality. Many users love to test out different scenarios in our what-if tool.

True optimization occurs by applying constraint-based modeling to define scenario criteria and then letting the solution run through various possibilities to determine an optimal event or promotional mix.

Post-event analysis or PEA, helps consumer goods companies understand the effectiveness of their promotional spend.

PwC says that a strategic PEA capability should offer clear benefits, specifically a better ability to evaluate promotions quantitatively and determine the tactics behind good – and bad – performance.

Our technology automates post-event analysis, saving your team significant time when it comes to deciding which promotions worked and which didn't.

Data harmonization synergies, syncs and standardizes your data around key products, periods, markets, and measures. 

TABS provides CPGs with an integrated and harmonized view of Retailer POS data, shipments, and financial budgets. The result? Instant access to key internal and business metrics that empower you to make risk management, and investment decisions that lead to improved performance.  

Weekly updates and unlimited user access promote internal collaboration and the ability to make effective changes in a timely manner.