Smoke Jumpers

Smoke Jumpers magazine is the first publication written by, for, and about CPG trade & tech executives.

December 2021: What's In the Cards for CPG


In this issue of Smoke Jumpers, we cover various topics that invite you to challenge yourself, your team and your processes. Find out the key themes from Groceryshop, tips on the most volatile category in history, and how to build an effective go-to-market foodservice strategy.

More issue highlights ➥

  • And the Survey Says: Ecommerce, deals, and delivery trends top the chart in our 2021 food & beverage study.
  • TPM Table Stakes: Mid-market brands are ready to move away from Excel and into the future.
  • Complex Pricing, Simplified: For commodity products, formula pricing doesn't have to be complicated. Bongard's automated the process!


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Past Issues:

sj lp july 2021

July 2021 |  Issue 12 

CPGs can optimize ecommerce taxonomy with digital consumer decision trees and can determine the perfect price with the new price elasticity model.

Learn the best practices for accrual accuracy.

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March 2021 |  Issue 11 

Accurate sales planning is critical. Learn how to remove baseline anomalies from the sky-high consumer demand during COVID.

For the first time ever, consumers redeemed more digital coupons than paper coupons.

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Aug. 2020 |  Issue 10 

COVID-19 has changed the way we shop, spend, consume, and behave in grocery and foodservice channels.

Discover which CPGs have stepped up to help their community.

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March 2020 |  Issue 9 

Ecommerce is growing fast! You should create, syndicate and optimize your content to expand your audience.

Kraft Heinz Ingredients eliminated manual commodity pricing, and you can too!

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Dec. 2019 |  Issue 8 

To succeed in an omnichannel world, CPGs must boldly go everywhere their customers are.

Learn how to eliminate manual effort when calculating the effective rate.

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Sept. 2019 |  Issue 7 

Performance marketing is revolutionizing the way CPG promotions are planned, executed and optimized.

Learn about pricing and collaboration from a retailer's point of view.

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June 2019 |  Issue 6 

More shoppers are searching for products on Amazon than Google.

One manufacturer uses PEA to cut trade spend without alienating the retail partner.

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March 2019  |  Issue 5

Why Jack Li of Datassential thinks companies need a master of foodservice data.

How Lactalis cut their open deduction balance by two-thirds.

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Dec. 2018  |  Issue 4

Advanced analytics allowed one manufacturer to correct non-commercial deal profitability. 

The deduction management approach that will transform your business. 

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Sept. 2018  |  Issue 3 

Getting in the heads of our Gen Z consumers.

Conagara's six-week sweep - How they implemented dynamic pricing approval in their TPM. 

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June 2018  |  Issue 2

Tackle zero-based trade in 5 easy steps.

How one manufacturer reduced pending dollars by 83%.

Why Steve Pattison, CFO at RSI, thinks synchronizing supply chain and trade management delivers a competitive edge. 

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March 2018  |  Issue 1 

Why Smithfield chose not to use SAP's TPM during their HANA implementation.

General Mills controls the cost-value equation with brilliant budgeting.

Is the end cap dead? Digital transformation is changing the classic promotion landscape. 

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Smoke Jumpers

Meet the publisher:

Blacksmith Applications is a SaaS technology company offering end-to-end promotion management (TPM), sales planning, promotion optimization (TPO) and advanced analytics solutions to CPG manufacturers of all sizes. 

Smoke Jumpers is a bellwether for industry trends and peer perspectives. 

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