Trade Promotion Optimization That Will Outperform the Norm 

T-Pro Optimum is now Blacksmith TPO!

Outperform your current plan (and the competition) with our industry leading TPO software.

Take the guesswork out of optimizing trade promotions with:

    ✓ Centralized event data
    ✓ Accurate baselines
    ✓ Post-event analysis
    ✓ Optimized plan creation

 Complete the form on this page to speak with a trade expert about TPO 👉

 

A powerful platform, domain expertise, and flawless project delivery is our promise to you.

Trade Promotion Optimization Tiers for CPGs Of All Sizes:

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Essential TPO

Our Essential TPO capabilities give you exactly what you need to start strong on your trade promotion optimization journey:

  • Standard baselines created from syndicated data
  • Customer & product specific baselines
  • Projected and future baselines
  • External data source integrations
  • Predictive lift coefficients
  • Event-based lift, ROI and margin analysis per event or retailer
  • Competitive and consumer event overlay
  • Lift coefficient modeling
  • What-if event scenarios
  • Plan vs. budget evaluations
Get in Touch for Pricing

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Enterprise TPO

AI and machine learning functionality take our TPO offering to the next level. 

    • Everything Essential TPO offers, plus:

  • Price elasticity on demand (PED) coefficients
  • Spend alerts
  • Constraint-based modeling for the manufacturer and retailer
  • What-if tactic optimization
  • Annual calendar optimization
  • Automated shipment & performance date alignments
  • Data visualization integrations
  • Consulting resources for PEA, planning and data management
Get in Touch for Pricing

What our CPG customers are saying about Blacksmith TPO:

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Return On Trade Investment Grew More Than 16%
 

Trade Investment ROI grew more than 16% because we achieved volume objectives and stayed within budgeted spending as a result of implementing Blacksmith TPO.

 

Laurie-Ross_Welchs_250x250-2Senior Director, Global Sales Planning

Laurie Ross

 

20,000+ users rely on Blacksmith Applications every day. Our customers include 38 of the top 50 CPG manufacturers.

Brands that trust our trade tools:

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How we're different:

  • Our single solution addresses trade management, optimization, advanced analytics, and sales planning.

  • Feature-rich functionality meets the unique needs of both foodservice and retail businesses.

  • World-class analytics deliver data and insights with minimal involvement from your team.

  • Our team has a strong underpinning of CPG tenure from companies like Conagra, Pactiv, McCain & more.

  • We know how to run a smooth project and we've done it hundreds of times. You might say go-live or go home. We go live.

Talk to an expert
Optimize Promotions
T-PRO SOLUTIONS

In 2019, Blacksmith Applications acquired T-Pro Solutions - combining powerhouse technologies for CPGs seeking revenue growth and trade spend solutions.

KEY FEATURES

Remove the guesswork from promotional planning through data harmonization, baseline modeling, post-even analysis, and trade spend optimization.

INTEGRATED SYSTEMS

Trade spend management goes hand-in-hand with optimization. Bundle the best of both worlds to achieve a holistic tech solution. As promotions actualize in TPM, you can evaluate in TPO.