Understand Shopper Behavior with Virtual Shopping Research

 

Decision insight's virtual shopping research solutions predict market performance with confidence. 

DI pioneered virtual shopping over 20 years ago. Since then, in category after category, our research has correlated to brand share at .90 or better. 

As the "purest research house among virtual shopping suppliers," we have shown our virtual shopping method using simulated retail environments is superior to traditional approaches. 

Please complete this form to learn how we can help optimize your shopper insights and retail strategy for brick & mortar or eCommerce.

 

 

At Decision Insight, we understand that the ultimate measure of your research investment is the result you achieve from the actions you take. We look forward to hearing from you!

The ultimate measure of your research investment is the result you achieve from the actions you take. 

Virtual Shopping Research Maximizes Your Sales: 

  • Discover your shopper's purchase behavior and motivations with Consumer Decision Trees
  • Create the optimal aisle arrangement to grow sales for your brand and the category
  • Test new packaging designs to understand impact on sales
  • Evaluate alternative menu items or variations with virtual dining solutions
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What our clients are saying:

DI quotes

 

We enjoyed working with the Decision Insight team, they are truly experts and guided us in every single step of this journey by giving us powerful insights and tactics. We were delighted with the results! The recommendations were embraced by our retail partners, strengthening our position with them as well as identifying white space opportunities to expand the J&J Mexico portfolio.

 

Category & Shopper Development,

J&J Mexico

 

 

DI quotes

 

A consumer never sees a product in isolation, but in the clutter of the marketplace... When you look at the context and quality of the conversation they had with us... they saw the nuances (of the tested concepts) and how they related to all the products. They made decisions that were different based on what they were exposed to.

 

Director of Consumer Insights,

Frito-Lay

 

 

DI quotes

 

What’s great about working with Decision Insight is it’s a real test and learn approach. We take ideas, test them, learn from them, and then cascade them out – that’s the approach that manufacturers and retailers need to take. It’s a way to bring our equity alive through this really dynamic media, and an opportunity to create this closer connection to our shoppers.

 

Category Leadership,

Bel Brands USA

 

 

Premier Brands Rely on Decision Insight for Virtual Shopping Test & Learn Research

Here are just a few of the brands that trust their research to us:

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verizon
Shopper at grocery store looking at phone

Reinvent your shopper research approach, simply by choosing the right partner: 

  • Research Expertise - Decision Insight pioneered online virtual shopping 20 years ago
  • Fast and cost-effective approach
  • Heavily focused on What-If  scenarios to test what will happen in the market 
  • Any  retail environment can be simulated - Grocery, Walmart, Dollar, Home, Pet, etc. 
  • Experienced in broad range of categories including Food & Beverage, BevAlc, Household Goods, Health & Beauty, Specialty (Pet, etc.)
  • ShopperIQ® Virtual Shopping has consistently correlated to actual sales at .90 and higher
Talk to an Expert